Starting out in 1976, Roadstar, began their audio journey as one of the leading Japanese manufacturers for the car stereo market..
Soon, the decision was made to base themselves in Europe to reach out to wider audiences - ultimately settling in Switzerland, to import and distribute around Europe and beyond.
Throughout the 1980s, Roadstar was considered the smartest car radio brand on the market with hi-tech products and an innovative approach to distribution. Roadstar increased further their market share and began offering a full line of electronics†products with trendy design and hi-tech features.
In 1983, the company increased its product range with audio and video products. At that time Roadstar was consolidating its position as a specialist in mobile audio and video.
In the early 1990s, at the beginning of the mobile phone era in Europe, Roadstar was one of the forerunners in the field of car mobile phones.
In the last few years, continuing to anticipate consumer demand, Roadstar extended its range with new electrical products for home and outdoor use.
For Roadstar, past, present and future are strongly linked through culture, human experience and teamwork, resulting in superior products with state-of-the-art design.